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Social Media Marketing | SEO | Consulting | iMarketing Advertising
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iMarketing Advertising Madison

specializing in all things social media


How to Benefit From Social Shopping

Social shopping is a term used by marketing experts to describe one of the ways Socialbusinesconsumers have changed their shopping habits. Currently, approximately 74 percent of all consumers are turning to social media when deciding what they want to buy and where they should purchase their products. Business owners anxious to increase their profits have to consider how they can become involved in this type of marketing.


Luckily, social media marketing is inexpensive and can provide a large return on any investment made. Sites like Facebook, Instagram, and Twitter are popular destinations, and even well-known corporations are using them to stay in the minds of the shopping public. By understanding who their target audience is and what site they are most likely to visit, businesses are able to tap into an enormous pool of potential customers.


Social Media Marketing is a process that, unlike some advertising, is not produced once and then repeatedly reused. It is a constantly changing environment that requires successful users to keep their sites updated and provide valuable content that will intrigue the reader enough to return. Used on its own it may falter. It is important that these accounts be used in conjunction with SEO techniques that draw in potential customers.
Is a Social Media Marketing Strategy worth the effort?

Many statistics would suggest that it is.

  • Twitter has 500,000 people signing into their accounts every month.
  • Instagram users upload 5 million photos every hour.
  • Every month, Fortune 100 companies are mentioned somewhere on social media pages an average of 10 million times
  • Social media sites are used by 87 percent of all Fortune 100 companies.
  • Videos uploaded to corporate accounts on YouTube average 2 million views each
  • The latest company statistics from Facebook state that its monthly active viewers now include more than 1.35 billion people from around the world.

There are very few, if any, opportunities that can outdo the advertising potential of social media today. The vast numbers of users and the wide array of ages, styles, and interests each site makes them the perfect place to get noticed and gain new customers. People love the opportunity to communicate instantly with companies, discover new products, and become more informed with just a single click. Engaging with customers in this manner will almost always result in an increase in sales and more traffic to corporate websites.

Conact iMarketing today for a free initial consultation at 608-977-1540.


Does Social Media Marketing Boost Profits?

Business owners are constantly looking for ways to enhance profits without investing large amounts of capital. While there are not many ways to accomplish that goal, entrepreneurs are discovering Social Media Marketing, when coupled with search engine optimization (SEO), can significantly increase profits. The trick here is to use Facebook, Pinterest, and LinkedIn to carefully target likely


While it typically proves difficult for individuals to maximize returns on their Social Media investments, there are strategies professionals use that make the efforts worthwhile. At iMarketing Advertising, our goal is to prove the value of using Facebook and other social media sites to market your products and services.
Madison is a growing market, and it’s important to stay on top of current marketing trends to capture your share of that growth. Our strategies take advantage of the way SEO and a solid Social Media Marketing Strategy actually overlap. While SEO efforts provide leads through making sure your organization is visible to potential clients searching Google, Yahoo, Bing and other search engines, not all contemporary shoppers search using traditional methods. What they do rather than using Google is to ask friends on social media sites for advice.


That means a Facebook user explores available options without going to a search engine. Social media users are not shy about sharing their experiences and very often hit the like or share buttons on those sites, immediately exposing their contacts to the website they liked. Those shares then lead contacts to move directly to an organization’s website rather than going through the normal search process. That means those shoppers are immediately directed to your site rather than wading through the options offered by Google or Yahoo.


It takes more than a few words to fully explain the many benefits of Social Media Marketing, and iMarketing Advertising knows you may still have concerns over the validity of using social media to boost profits. Our staff is prepared to not only go over all the benefits your organization can enjoy by incorporating a social media marketing strategy, but also how the strategy can easily fit into your marketing budget.

Don't fall behind the times.