Social shopping is a term used by marketing experts to describe one of the ways consumers have changed their shopping habits. Currently, approximately 74 percent of all consumers are turning to social media when deciding what they want to buy and where they should purchase their products. Business owners anxious to increase their profits have to consider how they can become involved in this type of marketing.
Luckily, social media marketing is inexpensive and can provide a large return on any investment made. Sites like Facebook, Instagram, and Twitter are popular destinations, and even well-known corporations are using them to stay in the minds of the shopping public. By understanding who their target audience is and what site they are most likely to visit, businesses are able to tap into an enormous pool of potential customers.
Social Media Marketing is a process that, unlike some advertising, is not produced once and then repeatedly reused. It is a constantly changing environment that requires successful users to keep their sites updated and provide valuable content that will intrigue the reader enough to return. Used on its own it may falter. It is important that these accounts be used in conjunction with SEO techniques that draw in potential customers.
Is a Social Media Marketing Strategy worth the effort?
Many statistics would suggest that it is.