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Seasonal Business | Marketing Strategies | Web Design | iMarketing
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Seasonal Business Marketing Strategies

Seasonal Business Marketing Strategy

Three Marketing Strategies For Your Seasonal Business to Use During the Off-Season

Seasonal business for industries such as landscapers, roofers, tax preparers, wedding photographers, and others who do the majority of business in a few months out of every year need a unique marketing approach to ensure they are the company customers think of first when needing services. Although other companies have more marketing options and can find reasons to keep in touch with customers and potential customers year-round, seasonal businesses need to carefully choose their Online Marketing Strategies.


Email is probably the most effective of all Marketing Strategies For Your Seasonal Business. A company can send period email message throughout the year and increase the marketing efforts as the peak season approaches. Some companies send a monthly email newsletter with tips and advice to their mailing list. As the season approaches, you might send special discount offers or reminders to schedule an appointment. This can help a seasonal business start working as soon as the season begins.

Explore New Channels

Every business has a specific target audience, and those are the people you target every day. However, the off-season is the perfect time to reach out to those who are just outside of that specific group of people. Consider using a different social media platform when your business is slow to expose a new audience to your services.

Off-Season SEO

Potential customers are searching for different things in the on and off seasons. By updating your SEO for the months your business is slow, you’ll be able to attract the people who are planning for the time when they will need a service like the one your company offers. Blogging is one of the best ways to implement these types of Seasonal Business Marketing Strategies. Adding to the existing company blog or starting a new one can raise a website’s Google ranking and attract new customers to the site. Offer them compelling content and they’ll remember your business when the season starts.

The off-season is not a time for a small business owner to rest. Instead of suspending your marketing, change the way you reach out to customers and the customers you reach out to with different strategies. By implementing these Seasonal Business Online Marketing Strategies, you’ll be able to continue getting new customers and keeping your company relevant for existing customers even when they can’t actually use your services. When your busy season starts, you’ll have plenty of business lined up and won’t have to struggle to get your past customers back for the new year.

Janis Henslee, Founder of iMarketing Advertising in Madison, WI, is an interpreter in the marketing profession that helps businesses of all sizes streamline their marketing solutions. She spends most of her time helping business owners communicate their vision and growing their business through Custom Consulting Campaigns. If you are considering hiring a Marketing Consultant, contact Janis at (608) 977-1540.

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