The Importance of Google Business
Exploring Factors for Ranking High in Google Business
Business owners are becoming acutely aware of how important it is to improve a website’s visibility. However, there are several Factors For Ranking High in Google Business that must be addressed if that high ranking is to become a reality. While some of the suggestions may appear to be common sense, it’s well documented that site owners routinely fail to take these steps.
Make Sure Your Data Is Complete and Accurate
Since an organization’s name can appear in a variety of places, it’s vital that every organization makes it a habit to check the accuracy of the organization’s name, the address, and all contact information on a regular basis. Google, as well as the other search engines, will quickly notice if conflicting information is included on different sites. That means business owners are strongly encouraged to verify Google My Business information and carefully review all names, addresses, phone numbers, and email addresses for accuracy. Simply because the information is correct on one site doesn’t mean it will be correct everywhere it’s available. That might mean taking a little time to search a business and check the entries on every return page for accuracy and completeness.
Check Location Maps
Potential customers rely on the accuracy of mapping to get to a business location. If the maps are incorrect, customers will be lost and the validity of Google Maps or other sources will suffer in the consumer’s mind. Google and the other search providers strive for accuracy, but no system is foolproof. That’s why SEO experts will always recommend site owners check mapping applications to ensure they provide accurate directions to a business.
Encourage Reviews and Pay Attention to Them
When Optimizing Google Business Listing, include an option for customers to review the business. The search engines want to see multiple reviews, suggesting business owners make review options easy and, arguably more important, respond to those reviews. Even negative reviews should be promptly addressed to demonstrate how vital a business owner feels customer input is.
Photos Add an Extra Touch
People respond positively to photos, so make sure to include photos and change them often to further enhance customers’ interest in a business. Restaurants, for example, can post photos of specialty dishes as well as interior and exterior shots of the business to heighten interest.
Obviously, these are not the only Ranking Factors for Google Business, but they are a start. SEO experts suggest business owners work closely with industry experts to ensure the business sites are properly maintained. That step alone will take some of the pressure off business owners and ensure they’ll always be on top of current trends related to improving their sites’ rankings.
Janis Henslee, Founder of iMarketing Advertising in Madison, WI, is an interpreter in the marketing profession that helps businesses of all sizes streamline their marketing solutions. She spends most of her time helping business owners communicate their vision and growing their business through Custom Consulting Campaigns. If you are considering hiring a Marketing Consultant, contact Janis at (608) 977-1540.