8 Reasons to Pay for Professional Website Design
Professional Website Design
Some business owners believe they do not need a professional website design and it is simple to create one’s own website. However, it is not always that easy. One of the biggest issues in digital marketing is that small business owners underestimate the importance of the corporate website. While the DIY approach can save money, it can be costly in terms of lost visitors and potential income. Below are several reasons why it is better to find Affordable Web Design in Madison Wisconsin than to do it in-house.
Professional Website Design Offers a Good First Impression
The minute a visitor gets onto a website, they form an opinion of the business based on the site’s appearance. Even if a company provides unbeatable products and great service, the website offers the first impression. When a business owner has Web Design that Converts, customers will notice the difference and will leave with a good opinion.
Sites are Mobile-Friendly
If one does not work for a design firm, they likely have little knowledge of tech standards for mobile sites. This lack of knowledge can be costly, but a web designer can teach the business owner about responsive website design and build the site using the right technology. Additionally, a designer can help the site adapt to changing mobile standards.
Self-designed websites may work fine for a while, but sudden error messages can ruin everything. Such issues happen frequently, even on reliable systems such as WordPress, when the site is not professionally developed. After spending a significant amount on emergency web design help, it is easy to see how Web Design Consulting can help the company save money.
A Faster Site
Site optimization is a real issue. However, a web designer knows the various third-party tools and plugins to make sites faster and more secure. These upgrades are significant, but the tools are considered a necessity for most sites outside of WordPress. Web designers can also offer hosting recommendations, as the hosting company a business chooses can play a critical role in the site’s performance.
Higher Search Rankings
When a business owner designs his or her own website, they likely do not think much about SEO. However, without search engine optimization, the site probably will not appear on the first page of search engine results. The Best Web Development in Madison Wisconsin can provide the SEO help necessary to communicate the site’s specifics to the search engines. Therefore, when customers search for a business’ products or services, that company is more likely to appear near the top of the SERPs.
It Saves Time
Quality web design is more than just a good layout. Today’s websites have functionality that increases revenue and saves time. For instance, an online reservation system is a convenience for customers, but it also saves time that would otherwise be spent on the phone. Follow-up emails can be automated, and there are numerous other possibilities to improve customer service and bring in more repeat business.
It Helps Businesses Make Money
In addition to automation technologies such as those described above, other options allow business owners to raise revenue with little effort. Take the online reservation system as an example. If clients can choose additional services at that time, that is a way to increase revenue with no additional effort on the business owner’s part.
Business owners should not look at the company’s website as an expense. Rather, it is an investment that can help the company make more money, but only if it is done right. The investment need not be steep, as today’s plugins and CMS systems have lowered the cost of professional web design. However, ROI is increasing as sites offer more capabilities.
A Final Word
It is best for business owners to look at professional website design the same way they look at tasks such as installing an air conditioner or repairing a car. A handy DIYer can do all of these jobs, but it is easier (and often cheaper in the end) to hire a pro. Web designers have the tools, experience, and training to do the job right, on time and within budget. As mentioned earlier, using a web designer is an investment in the future growth of the business.
Janis Henslee, Founder of iMarketing Advertising in Madison, WI, is an interpreter in the marketing profession that helps businesses of all sizes streamline their marketing solutions. She spends most of her time helping business owners communicate their vision and growing their business through Custom Consulting Campaigns. If you are considering hiring a Marketing Consultant, contact Janis at (608) 977-1540.