5 Web Design Mistakes Small Businesses Can Prevent
Small Businesses and Web Design Mistakes tend to go hand in hand. Often, this is nothing more than the result of the business owner feeling overwhelmed by the sheer number of tasks they must complete when establishing a new venture. Avoid Web Design Mistakes with the help of the following tips. Here are 5 Web Design Mistakes Small Businesses Make that can be prevented with the help of this information.
–Web Design Mistakes often revolve around the mistaken belief of the small business owner that any website will do. A website needs to be unique, as this helps to ensure the consumer can distinguish it from the sites of competitors. The site must do much more than this, however.
–A good homepage on a website alerts the customer to the value of the products or services being offered by the company. One way to provide this information involves presenting a challenge faced by consumers on the web page and providing a solution to this challenge, making use of the products or services offered when doing so.
–Explore other websites to see what works and what does not. Determine why certain elements are appealing and others are distracting, then use this information when designing the site. Research the competition as well. Find out which competitors are at the top of the search engines and explore their sites to see why this is the case.
–Include a call to action at various places throughout the site. Be specific and simple when creating this message, but make sure it provides visitors with a concrete action they can take immediately. The message also needs to provide information about the value of the products or services to be effective.
–Excellent content remains critical when it comes to a company website. Ensure the information provided on the site is both engaging and relevant. In addition, add images to the site, as plain text becomes boring after a period of time. Statistic Brain reports the average person has an attention span shorter than that of a goldfish. Make certain your content draws them in and keeps them there.
Small Businesses and Website Mistakes don’t have to be linked. With the help of the above tips, any business owner can have an amazing site from the moment they open their doors. Try using these tips today. When you do so, you’ll find you attract more customers and have them converting at rates not previously seen. Start today for outstanding results in a short period of time.
Janis Henslee, Founder of iMarketing Advertising in Madison, WI, is an interpreter in the marketing profession that helps businesses of all sizes streamline their marketing solutions. She spends most of her time helping business owners communicate their vision and growing their business through Custom Consulting Campaigns. If you are considering hiring a Marketing Consultant, contact Janis at (608) 977-1540.